Saturday, August 21, 2021

Rebranding America

Still haven't got your shot? Can't get into Filmores until you do.
August 20, 2021

In the 100 years from the 1850s to the 1950s, one opinion expressed by non-Americans was that America was unique among nations in that it had passed from barbarism to decadence without experiencing an intervening period of civilization.

In the mid-1970's, an automobile manufacturer forged a national consensus around "baseball, hot dogs, apple pie and Chevrolet" as the definition of America.

"As American as apple pie" summons images of a perpetual 4th of July picnic with rosy-cheeked children, red checked table cloths, lemonade and meat grilling on barbecues.


But, with the withdrawal from Afghanistan and the end of American hegemony, the USA is in need of a new a brand.

I'm happy to help our neighbour to the south with this. 

Here are a few ideas I've got kicking around. 

***

As American as living in your car.

***

As American as a mass shooting.

***

As American as denying you've had plastic surgery.

***

As American as an outraged sense of lost entitlement.


I'm sure there are others. If any come to your mind, please put them in the comments.

Thanks for reading!

Have a great week!

Karen



No comments:

Post a Comment